NYC · PRODUCT STRATEGY · VISUAL SYSTEMS
Make
complex
clear.
Michelle Penney Design helps civic, health, and mobility teams turn complicated services into legible products, identities, and decision tools.
Plot the work →
THE PRACTICE / 03 MOVES
Evidence before decoration.
We map the service, identify consequential decisions, and build a visual system that survives real operations—not only a launch deck.
01
Find the route
Interviews, service evidence, interface audits, and operational constraints become a shared map of the problem.
02
Make decisions visible
Prototypes expose hierarchy, language, state changes, and handoffs early enough to improve them.
03
Equip the team
Components, content rules, templates, and governance make the system usable after handoff.